My guess is that Cracker Barrel is a Southern thang. You know how them southerners are about change.
In the proverbial vacuum, CB’s rebranding would be barely relevant, but (as we all know) the cultural climate is anything but a vacuum. Companies rebrand regularly, usually because of a response to a downturn in sales, negative PR or by expectations of future problems. But, as we saw in the Bud Light and Sweeney’s Jeans campaigns, politics permeates almost everything today. The rebranding appears to be a deliberate move to affirm a new executive’s political predilection. It has also put a spotlight on CB’s promotion and support of gays and gay rights.
I concur.
“Cracker Barrel has historically played Christian music, including gospel, as part of its regular in-store music rotation. For decades, the restaurant has focused on traditional country, bluegrass, and gospel music to create a nostalgic atmosphere and appeal to its Southern heritage.”
www.theblaze.com
This is no reflection on you but people who don't know the difference between a ring and a rang would never understand.
Being a nutty Canadian you might not realize that people in the Southern United States like to keep the COUNTRY and Deep South feel. It worked well until Canadians, Californians, and other blue-state interlopers started moving in in droves to escape the policies of their poorly governed states, trying to turn our states into the ones they fled. It's not just about the logo change. It's what that change represents. For one is the issue of the man who created that logo. His relatives see it as a slap in the face to remove the man's depiction of himself, an old time Southerner and Southern life. The logo, the ambiance, and the old fashioned Southern hospitality served this company well until this current corporate administration started making decisions that have led to slower sales and growth.
You're always welcome to your Canadian opinions, no matter how frozen brained they are! LoL
