Think of going to the Hard Rock Cafe and finding the vibe to suddenly have nothing to do with rock nostalgia.
The vibe is the thing. Down home, old-fashioned cookin' in a down home, old fashioned environment, barrels being the usual shipping containers for things like sugar, salt, pickles and crackers, etc. to the rural general stores of the late 19th early 20th centuries.
Another franchise, local to me, goes by the name "Country Kitchen."
It's not a controversy as much as the usual clientele's derision of the execs' glaring disconnect, and well-earned, I might say.